Telephone Planet

Announced by LG Electronics Mobile in April, the LG Optimus (GT540) is a user-friendly mobile device designed specifically to provide first-time smartphone users and easy environment in which they can get accustomed to using one. Currently using Android 1.6, the Optimus emphasizes ease and convenience by taking over some of the functions generally left to users. Automatic syncing with Google services makes it easy to keep all of your data synced between devices, and the Google suite of applications provides some essential functionality right out of the box, making it simple for new users to just pick up the mobile device and get started. Currently available in Europe and a few other select markets, the Optimus is available in Pink, White, Black, and Silver; pricing varies, but it is affordably-priced nearly everywhere it is offered on phone contract.

Like all Android phones, the Optimus has access to the Google applications such as Gmail, Google Talk, Youtube, and Google Maps, all with a single login. Users can also access over 100,000 applications on the Android Marketplace to add more features and functionality to the phone. A customisable interface allows users to set up and switch between three to seven separate home screens on which users can arrange shortcuts and widgets to make it easy for them to get to their favourite applications quickly. The main menu is also fairly customisable and makes it possible for users to add up to 10 customisable categories that streamline and simplify navigation by consolidating the most important apps in one location. Find the best Optimus deal by making a comparison online.

The Optimus also makes social networking much simpler with the SN Manager, similar in purpose to Motoblur or Friend Stream, though the functionality is a bit different. SN Manager offers integrated access to Facebook, Bebo, and Twitter accounts directly from the home screen in real-time, allowing you to read and update statuses on multiple networks simultaneously. Additionally, SN Manager allows you to search through the contact list and view friends’ status updates at the same time.

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